Selected Project Highlights
The following examples offer a glimpse into the nature of Marah’s advisory work across the Gulf region.
Due to the confidential nature of client engagements and strict non-disclosure agreements, only select examples are shared below, with identifying details removed or anonymized. These highlights represent a small portion of a broader portfolio spanning over 35 strategic projects and proposals across public, private, and non-profit sectors in Saudi Arabia, the UAE, and the wider GCC.
Strategic Work in Action
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National Strategy | GCC Ministry
- Served as a senior strategic advisor to the Head of the Strategy Office during a national strategy development process, to support leadership during the aligning, refining, and approval process.
- Advised on the management and coordination of external consulting partners and teams to ensure quality and alignment.
- Provided ongoing strategic counsel on high-priority projects across the ministry’s transformation agenda.
- Led the design and delivery of an immersive experience to communicate the strategic future of the sector to the public.
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Entertainment, Food, and Retail Strategy | GCC Giga project
- Served as Strategy Director for a high-profile leisure destination. Led project deliverables, team coordination, stakeholder engagement, and vendor alignment.
- Conducted an in-depth current state assessment across 1,500+ pages of material, identified strategic gaps, and proposed targeted recommendations.
- Designed over ten innovative offerings to boost visitor engagement, brand positioning, and commercial growth.
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Unified National Services Platform | GCC Government
- Supported the establishment of a seamless government services platform based on the different life events of each citizen, streamlining interactions across ministries.
- Collaborated with cross-ministerial stakeholders to integrate services into a unified, user-centric digital experience.
- Focused on improving service accessibility and interface design to support intuitive citizen engagement during key life events linked to governmental services.
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National Data Marketplace Strategy | GCC Ecosystem
- Supported the development of a national data marketplace enabling seamless data access and exchange between government entities.
- Managed cross-entity stakeholder engagement to align priorities, address governance concerns, and ensure adoption readiness.
- Owned and curated the economic data catalog structure, ensuring clarity, usability, and long-term scalability.
- Contributed to the design of a comprehensive operational framework to guide the platform’s implementation and institutional ownership.
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Digital and Analytics Strategy | GCC Giga Project
- Mapped stakeholder journeys and digital requirements across multiple divisions to inform an integrated digital and analytics strategy.
- Conducted in-depth interviews and facilitated cross-functional workshops to capture operational needs and long-term enablers.
- Supported the development of an implementation roadmap with clear KPIs aligned to project goals.
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Strategy Development and New District Setup | GCC Project
- Contributed to the development of the strategy of a new creative district in collaboration with key stakeholders.
- Benchmarked global zones to design competitive positioning and talent attraction strategies.
- Created incentive models, policy frameworks, and stakeholder requirements to attract talent and investors to the district.
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Community Architecture | GCC NGO
- Contributed to the design and launch of a purpose-driven community to connect established experts with emerging talent across the region.
- Supported the strategy and positioning of the platform to ensure trust, credibility, and long-term engagement.
- Advised on mechanisms for record preservation and knowledge continuity to safeguard institutional memory and legacy.
- Facilitated alignment to shape a coherent vision with a cultural tone.
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National Architecture Strategy | GCC Authority
- Supported the development of a national strategy for architecture and design through benchmarking of 16 countries.
- Analyzed global best practices to inform context-specific recommendations across policy, research, and sector development.
- Collaborated with the client team to define KPIs, strategic initiatives, and a clear roadmap for phased implementation.
